-tic
9 Weeks Project
2019

Branding
Package Design
Prototyping
NKD How can we reinvent the carrying experience for the urban explorers?"-tic" is a bag alternative. It is not made of fabrics, nor does it have pockets. Instead, it is an accessory that specializes in carrying 2 critical items; your water bottle and cellphone.
"-tic" is a simply optimized carrying accessory for minimalists who live in urban areas.
Persona Map : Tech Savvy, Durability, Uncommon, Limited Items
Moodboard : Simple yet unique
Customers can use it two way :Hang it on their wrists or sholders using strap.
"-tic" has a highly intuitive form to store the items.
The upper part holds the water bottle, and a cell phone is attachable on the side.