A modular bathroom accessory system translating HAY’s utilitarian brand identity into adaptable physical products.

As the bathroom increasingly becomes a significant living space, Archi introduces a cohesive line of table organizers designed for the Danish design brand, HAY. The core objective of this project was to seamlessly translate HAY’s brand identity — essential, adaptable, straightforward, and utilitarian — into both the physical product design and its industrial manufacturing process.

Inspired by architectural structures, the collection consists of adaptable components that work together as a unified system. For example, functional units like the ‘SMLL’ and ‘HOLE’ trays are designed to serve multiple purposes, acting either as breathable lids for wet belongings or as standalone trays for temporary items. The result is a highly practical, aesthetically minimal product line that perfectly aligns with HAY’s commitment to accessible, everyday design.