
Personal project · Product design
“-tic” is a highly intuitive product design tailored for urban minimalists. Rather than carrying everything poorly, this alternative accessory focuses on carrying two core items perfectly.
The physical form is intentionally structured for specific storage: the upper compartment holds a water bottle, while a cellphone attaches seamlessly to the side. With flexible options to hang it on the wrist or wear it over the shoulder using a strap, it delivers a streamlined, durable experience for tech-savvy users.



Persona map: tech savvy, durability, uncommon, limited items

Moodboard: simple yet unique

Customers can use it two ways: hang it on the wrist, or on the shoulder using the strap.


“-tic” has a highly intuitive form to store the items. The upper part holds the water bottle, and a cellphone is attachable on the side.



